Luxfort brand concept
- LUXFORT -
LUXFORT is a Brand conceived and designed in Laguna Beach, California by Nick and Tristan Bower.
LUXFORT is the search for the Luxury in Comfort.
And not just the luxury of comfort when relaxing at home but the luxury of being comfortable in life and work.
To do this LUXFORT blends Sweatshirts ,Aprons, Cotton Fleece , Twill and Canvas Sweatshirts because they are Luxury in comfort ,Aprons because they are Luxury in function
LUXFORT AND THE GARDEN CENTRE:
The first collection is built on that feeling we get when we visit a garden centre. Garden Centre’ s are places of nature ,color , peaceful and contemplative.
They are also places of hardwork, organization and design.
A natural world constructed by the hands of men.
The collection is relaxed in shape but mindful that our lives are fulfilled by our work. It looks back to simpler time when our chosen work showed in the clothes we wore.
Aprons and the comfort of wearing the same one to work everyday, Sweatshirts and the luxury of soft fabric and no fastenings.
Luxfort is craft not mass, Etsy not Amazon, hand not machine. Luxfort is futuristic not Retro.